Shruthi V Shetty
Assistant Professor-Senior Scale
365体育投注--官网直营网站@ Institute of Communication
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Internal Auditor-Quality
Coordinator for 365体育投注--官网直营网站@ Relations
Coordinator for Student Council
Coordinator for Article-19, SOC’s media annual media event
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SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Public Relations & Advertising | III |
| Brand Planning & Management | III |
| Advertising Principles & Practice | II |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| MS. Communication | Communication Management | 365体育投注--官网直营网站@ Institute of Communication, 365体育投注--官网直营网站@ | 2007 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| School of communication | Assistant Professor | 7 years | |
| 365体育投注--官网直营网站@ Press | Marketing & Corporate Relations | 3 years | |
| SmartWorks | Account Executive & Brand Executive | 3 years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Advertising, Public Relations, Brand Planning & Management, Corporate Communication, Strategic Media Planning and Marketing.
Area of Expertise
Advertising, Public Relations and Brand Management
Area of 365体育投注--官网直营网站@
Presented papers in national and international conferences in the spheres of PR, Content Marketing and Corporate Social Responsibility. Public Relations and New Media: Stakeholders’ Perspective on Corporate Credibility through Blogging (AMIC) Unbranded Content: Understanding the usage & scope for brands in India (Symbiosis 365体育投注--官网直营网站@ University) Corporates as Social Contributors: A study of perceptions of Millennials in 365体育投注--官网直营网站@ (MICA)
Professional Affiliations & Contributions
Workshops conducted on Corporate Etiquette & Soft Skills, Media Relations, Social Media Marketing and Team Building.
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Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| 6 years of industry experience in the field of Advertising, Brand Management, Client Servicing & Marketing; handled clients such as Jockey, Reliance, Vodafone, HDFC and Next Retail. |
Guided various masters level student thesis since 2011